About Prosaria
Building a retail business.
Prosaria was founded to own, operate and grow specialist hobby retail: trading cards, anime figures, Gundam and Gunpla, collectibles and the games and accessories around them.
Nathan Powell
Founder, Prosaria
Founder
Nathan Powell
Nathan founded Prosaria to build a specialist hobby retail business through trading, selective acquisitions and investment.
He leads sourcing and buying, supplier development, acquisitions, capital allocation and the day-to-day running of the business.
When you contact Prosaria, you deal with Nathan directly.
How we operate
We take a practical approach: understand the economics, keep what already works and put capital and attention where it measurably improves how the business trades.
Prosaria is deliberately lean. We bring in relevant specialists when a particular piece of work calls for it rather than carrying a structure the business does not need.
Prosaria and Mum Where’s My Cards
Prosaria is the corporate side: ownership, acquisitions and capital allocation. Mum Where’s My Cards is the retail brand customers buy from.
The brand is building out its range and supply channels, selling through ecommerce and marketplaces, with shows and events alongside.
Principles
How we actually work.
01
Direct approach
We identify the businesses we want to understand and approach owners directly. Most of what we do starts with a conversation we initiated rather than a process we were invited into.
02
Understand before acting
We take time to understand the economics, the stock and what the owner actually wants before proposing anything. Forcing a business into a standard model rarely works.
03
Preserve what works
A hobby shop with loyal regulars and hard-won supplier accounts has something that took years to build. We aim to keep that intact and put capital and attention where it genuinely improves trading.
04
Honest about fit
If a business is not right for us, or the timing is not right, we say so early. We would rather be clear than waste time on either side.